Terra is a performance ecosystem spearheaded by Michael Wirth and David Hedges that combines qualitative and quantitative strategies to provide the team, insight, and support necessary to move — and move through — mountains.

At Terra, we truly get to know our clients, because accomplishing meaningful pursuits requires far more than elementary regimes.

As endurance coaches, we take a holistic approach to performance — integrating training physiology with the development of mental and technical thresholds to maximize our athletes’ movement in the mountains.

We apply this same framework to our production services. While the creative scope is broader and demands a diverse range of talent and location-specific knowledge, our strength lies in assembling the right team and environment to bring ambitious visions to life.

At the foundation of Terra are three core principles: positivity, consistency, and sustainability. Our first goal is to be a positive force in your life. Our second is thoughtful consistency in pursuit and practice. Our third is cultivating a holistically healthy life and vision.

We are athletes by passion. Our production side follows the same vein as we collaborate with corporate partners to develop stories that captivate. Our connection to the natural world through adventure grounds our work in landscape, purpose, and possibility.